ACADEMIA MARIA REINA
BRAND GUIDE IN PROGRESS
AMR
BRAND
GUIDELINES AND ASSETS GUIDE
These guidelines and downloadable assets have been developed to ensure a consistent message and visual identity. When creating any AMR content - whether print, digital, or merchandise - please use our messaging and design elements from this guide to maintain harmony and consistency.
AMR has grown and evolved over the years since its founding in 1969. The original school emblem representing Virgin Mary's celestial blue cloak and divine gold crown*, remains an important symbol of our history and wont be replaced. Instead, we are excited to expand and grow our brand visual library to effectively communicate who we are today. (more)
AMR EMBLEM FULL COLOR
AMR EMBLEM BLACK AND WHITE
AMR EMBLEM GRAY SCALE
AMR EMBLEM MONOCHROMATIC BLUE
Our logo represents a contemporary interpretation of the AMR emblem. It portrays the AMR vision and spirit as well as our openness to innovation and progress. The circle symbolize unity within our community and never ending growth in harmony. Bold typography conveys a sense of confidence, courage and strength.
AMR LOGO WITH SHADOW WORDMARK - DIGITAL
AMR LOGO WORDMARK- PRINT
(no drop shadow)
AMR LOGO SOCIAL AVATAR
AMR LOGO HORIZONTAL
We have two mascot bees. Abby and BB. Abby is part of the Academic Programs and BB is our Athletic Bee. Abby was inspired by Maria Reina's crown. Abby's wings and body almost mirrors the crown shape from our emblem and logo. It creates a visual connection to the symbols that started AMR's Emblem story.
BB, our Athletic Bee is ready for action. She is strong, focused, and proud to represent AMR in any athletic endeavor with integrity, goodwill, and #bluebeespride.
AMR BRAND COLORS
AMR BRAND FONTS
AMR ACCENT FONT
It’s meant to be used only as heading; to stress something, to highlight a word, or to add some style to a block of text during casual communication.
See sample below on how to combine AMR brand fonts.
